Wednesday, July 15, 2009

"So, who was John Garlic?"

“He was this big guy,” she said, “like 6 foot 2 inches tall, dark curly hair, couple hundred pounds. A former Marine. A super intelligent, super entertaining man. My brother used to say, ‘When John Garlic enters a room, you know you’re going to have fun.’ ”

And he was Greek?

“No, no,” she said. “He was Jewish.”

As we digest the fact that the Father of the American Gyro was Jewish, we ask the obvious next question: Where did he get the idea?

“From me,” Ms. Garlic said. “One afternoon, I was watching ‘What’s My Line?’ and there was a Greek restaurant owner on the show, and he did this demonstration, carving meat off a gyro. I immediately called an operator and asked for the number of a Greek restaurant in New York. The owner I got on the phone said, ‘Go to Chicago, there’s a huge Greek community.’ ” At the time, Mr. Garlic was a Cadillac salesman, in his late 30s, but he quickly saw his future in gyro cones. After finding a Chicago chef willing to share a recipe, the couple rented space in a sausage plant and cranked out history’s first assembly-line gyro cones. They were a hit.

NYT

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Tuesday, July 03, 2007

Autogyro

Dizzyhead Martin has a hilariously erudite post on those posters for gyros:

While more careful inspection reveals that this gal is specifically endorsing “Kronos,” this brand, like all Gyro brands, plays a nearly inaudible second fiddle to the “Gyro as basic foodstuff” declaration. This commercial team-up figures the Gyro as an essential food element rather than a food compound (which is what it is), effectively aligning the Gyro, despite containing a diverse array of ingredients and pre-packaged preparation, with the wholesome appeal and collaborative publicity of the raw and semi-raw materials market. Take milk, for example. Milk the food presents a unified, brandless front. A victory for milk is a victory for all milk brands. Meats have long pursued a similar strategy. Like a battalion of British redcoats, Beef (“it’s what’s for dinner”) and Pork (“the other white meat”), have honorably cast their lots together, launching a single, upright, frontal assault on the American public, whether by choice or because government subsidy mandates it. Gyros have chosen to deal in the same semi-brandless currency. The result is the feeling that one might wait in line to receive a bushel of gyros along with some toilet paper and bread.


Sure, Mulkeen, sure—but doesn't the name Kronos bear further investigation?!

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