A new brick

Even in that, you knew what to expect on the next page. Did no one, any more, no one in all this wide world, change their record now and then? Was everyone nowadays thirled to a formula? Authors today wrote so much to a pattern that their public expected it. The public talked about "a new Silas Weekley" or "a new Lavinia Fitch" exactly as they talked about "a new brick" or "a new hairbrush." They never said "a new book by" whoever it might be. Their interest was not in the book but in its newness. They knew quite well what the book would be like.
—Josephine Tey, The Daughter of Time