That was the day
In yesterday's Times, John Mellencamp agonizes about the use of one of his new songs in a Chevy commercial.
“I’m not saying it’s right. I’m not suggesting it for anybody else. This is just what I did this time to reinvent myself and stay in business. Sometimes I get sad about it really. I still don’t think that people should sell their songs for advertising.”
The day before, I was startled by a familiar accordion-like refrain issuing from my TV—a melody I attempt, every now and again, to play on my $10 toy accordion—from a favorite song of yore...what was it? And...what was this commercial for? It was The The's "This Is the Day"—in an ad for M&M's. A favorite song—ruined! Alas, if only Matt Johnson had agonized a bit more—or at least given over the rights to something I actually like, e.g., The Swiffer...
(Favorite joke on this subject: An old Zippy the Pinhead in which Griffy imagines Dylan's "You Gotta Serve Somebody" being used in a Kentucky Fried Chicken ad.)