The Cebocap effect

Dave Warner of Arlington Heights, Ill., notes many pharmacies already are stocked with a prescription-only placebo, Cebocap, which pharmacists dispense when a physician prescribes a placebo. Walgreen offers this online information for the Cebocap placebo, which comes in three colors, presumably so patients can think they are taking three different drugs. When a doc prescribes Cebocap, the patient doesn't know it's a placebo. Cecelia Higgins of Fort Lauderdale, Fla., reports this Australian company markets a placebo that people are supposed to order for themselves -- you buy the stuff knowing it's a placebo, and dose yourself. —ESPN

(From Dzyd Jane)