Three times in one week = trend

I came across these three mentions last week:

1. As he sat on the bed, I stayed in the doorway and pointed. "I read that." The book was Atlas Shrugged.
"It's interesting, but it's way too long," he said.
"Yeah, I wouldn't say it was my favorite."
—Curtis Sittenfeld, American Wife

2. "A utopia is a perfect civilization, which generally means there isn't a government to interfere with the lives of its citizens. This, of course, is an impossible dream. There is, however, an extremely long book called Atlas Shrugged that's about what would happen if all of the most brilliant individuals in the world separated themselves frm the flotsam and jetsam of society and built a utopia. Rebecca, you should read this book. You'd probably relate to it, especially if you're interested in trains."
—Chuck Klosterman, Downtown Owl

3. "Have you read her? Rand, Atlas Shrugged. That's the one...Take $1.99 out of that $2,500 and buy yourself a copy."
—Mad Men (season 1, ep. 9)