The The

“He turned up to the letter ‘H’ and climbed above it,” Mr. Pabon said, referring to the letter H in the “The” of the New York Times logo, which is painted in giant black letters on the ceramic rods on the Eighth Avenue side of the building. —NYT

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1. There are eight thes in the above sentence.

2. Is Times coverage of someone climbing the Times building something of an...Ouroboros?