Thursday, December 01, 2011


The first-generation fleece, called Synchilla (as in synthetic chinchilla), was used in Patagonia’s seminal Snap-T pullover (1985), which was subsequently made famous by family ski trips across the Northeast. “For many, many years,” says Rob Bondurant, vice president of marketing at Patagonia, “Synchilla was the Kleenex of fleece, if you will.” —"The Evolution of Fleece, From Scratchy to Snuggie," NYT

(Via Jane)


Blogger Richard P said...

A seminal pullover?

Sounds like an in vitro fertilization technique.

9:29 PM  

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